Matthew Hogan
About Matthew Hogan
Matthew Hogan is a Consumer Insights Manager at Hoffman York in Milwaukee, Wisconsin, where he has worked since 2020. He has a background in marketing and has contributed to industry knowledge through presentations, mentorship, and published research.
Work at Hoffman York
Matthew Hogan has been serving as the Consumer Insights Manager at Hoffman York since 2020. In this role, he has developed a proprietary consumer insights methodology that has been adopted across multiple departments within the organization. Prior to his current position, he held the roles of Research Manager from 2015 to 2020 and Research Analyst from 2013 to 2015, contributing to various research initiatives and brand strategies.
Education and Expertise
Matthew Hogan earned his Master of Business Administration (MBA) in Marketing from Marquette University, completing his studies from 2014 to 2017. He also holds a Bachelor of Business Administration (BBA) in Marketing from the Quinlan School of Business at Loyola University Chicago, where he studied from 2008 to 2012. His educational background has equipped him with a strong foundation in marketing principles and consumer behavior.
Background
Matthew Hogan began his career in marketing with an internship at Chick-fil-A from 2011 to 2012. He then worked as a Pay Per Click Intern at Rocket Clicks from 2012 to 2013. Following these roles, he joined Hoffman York, where he progressed through various positions over several years, gaining experience in research and consumer insights.
Achievements
In 2022, Matthew Hogan presented a keynote on consumer behavior trends at the Midwest Marketing Conference. He has also led a cross-functional team to launch a new brand campaign that resulted in a 15% increase in client engagement. Additionally, he contributed to a white paper on digital marketing strategies published in a leading industry journal in 2021. He volunteers as a mentor for marketing students at Marquette University, providing guidance on career development and industry insights.