Micaela Thruman
About Micaela Thruman
Micaela Thruman is a Media Planner at Hoffman York, where she has worked since 2020. With a background in media coordination and analytics, she specializes in interpreting campaign performance to develop actionable strategies for clients.
Work at Hoffman York
Micaela Thruman has been employed at Hoffman York since 2020 as a Media Planner. In this role, she specializes in analytics and reporting, focusing on interpreting campaign performance to drive optimizations. Prior to her current position, she held several roles at Hoffman York, including Assistant Media Planner from 2019 to 2020, Media Coordinator from 2018 to 2019, and Paid Media Intern for four months in 2018. Her experience at Hoffman York has allowed her to develop a comprehensive understanding of media planning and execution.
Education and Expertise
Micaela Thruman earned her Bachelor of Arts degree in Journalism, Advertising, and Media Studies from the University of Wisconsin-Milwaukee, where she studied from 2013 to 2018. Her education has provided her with a strong foundation in media and communication strategies. She continues to enhance her expertise through various certifications, including The Trade Desk, Google Analytics, Google Tag Manager, and HubSpot Email Marketing. This commitment to professional development supports her role in transforming data into actionable solutions for clients.
Background
Micaela Thruman began her career in media and communications with various internships and positions in 2016 and 2017. She worked as a Journalism and Research Intern at adBidtise and as a Morning Show Intern at Entercom. Additionally, she gained experience as a News Intern at WUWM 89.7 FM - Milwaukee Public Radio and as a Communications Intern at both Serve Marketing and United Adworkers. Her early roles provided her with a diverse skill set in media production and communications.
Achievements
Throughout her career, Micaela Thruman has demonstrated a strong ability to facilitate full-funnel campaigns and interpret campaign performance data. She has successfully transformed complex data into actionable strategies that contribute to client success. Her ongoing commitment to expanding her media knowledge through certifications further underscores her dedication to the field.