Michael Sifuentes
About Michael Sifuentes
Michael Sifuentes is a Creative Director and Partner at Hoffman York, where he has worked since 2015. He has extensive experience in environmental design and has contributed to branding projects for various clients, including Yamaha Outboards and Montana Tourism.
Work at Hoffman York
Michael Sifuentes has served as Creative Director and Partner at Hoffman York since 2015. In this role, he is responsible for establishing the conceptual and stylistic direction for the design group. His leadership contributes to various projects across different media, including print and digital. Sifuentes has been instrumental in shaping the creative output of the agency, ensuring that it aligns with client goals and industry standards.
Previous Experience in Advertising
Before his current position, Sifuentes worked at HY Connect as Associate Creative Director from 2012 to 2015. He also held the position of Art Director at Hoffman York from 2005 to 2012. Additionally, he served as a Board Member for United Adworkers from 2016 to 2019. His extensive experience in the advertising sector has equipped him with a comprehensive understanding of creative processes and client management.
Education and Expertise
Sifuentes studied at the University of Wisconsin-Milwaukee, where he earned a Bachelor of Arts in Graphic Design and Photography from 1998 to 2003. His educational background laid the foundation for his expertise in environmental design, which spans both print and digital media. This academic training supports his creative direction and project execution in his professional roles.
Client Portfolio and Projects
Michael Sifuentes has worked on branding and communications projects for notable clients, including Yamaha Outboards and Montana Tourism. His diverse client portfolio encompasses various industries such as tourism, healthcare, and consumer products. Sifuentes has also been involved in motion and broadcast design projects, showcasing his versatility and ability to adapt to different creative demands.
Entrepreneurial Experience
From 2006 to 2010, Sifuentes owned and operated Sifuentes Photography. This entrepreneurial venture allowed him to develop his skills in photography and client relations. His experience as a business owner complements his roles in larger organizations, providing him with a unique perspective on creative and operational aspects of the industry.