Shannon Clancy
About Shannon Clancy
Shannon Clancy serves as the Lead Content Writer at Hoffman York, where she has worked since 2021. With a background in content marketing and a degree in Advertising from the University of Wisconsin-Whitewater, she has developed her skills through various roles in the industry.
Work at Hoffman York
Shannon Clancy currently serves as the Lead Content Writer at Hoffman York, a position she has held since 2021. In this role, she manages various writing assignments and oversees social media calendars. Prior to her current position, she worked as a Content Writer at Hoffman York from 2018 to 2021. During her tenure, she contributed to the development of creative concepts for new business pitches across multiple sectors, including travel and tourism, spirits, and online retail.
Previous Experience in Content Marketing
Before joining Hoffman York, Shannon Clancy worked at Guarantee Digital. She served as the Lead Content Marketing Coordinator for five months in 2017 and as a Content Marketing Coordinator for nine months from 2016 to 2017. Additionally, she gained freelance experience as a Copywriter at The Why Builder from 2016 to 2017. In these roles, she focused on content creation and marketing strategies.
Education and Expertise
Shannon Clancy studied at the University of Wisconsin-Whitewater, where she earned a Bachelor of Applied Science (B.A.Sc.) in Advertising from 2012 to 2016. Her educational background provides her with a solid foundation in advertising principles and content creation techniques. She also completed her secondary education at Lake Zurich High School from 2008 to 2012.
Team Leadership and Development
In her current role as Lead Content Writer, Shannon Clancy is responsible for screening, interviewing, and hiring new members of the Content Team. She provides thoughtful feedback to help other writers grow and improve their work quality. Her leadership contributes to the overall effectiveness of the content team and enhances the creative output of the organization.
Research and Content Strategy
Shannon Clancy conducts research and outlines story angles for distribution to other writers. Her ability to manage timelines for various writing assignments ensures that projects are completed efficiently. This strategic approach to content development supports the broader marketing objectives of her organization.