Annika Mues
About Annika Mues
Annika Mues is a Senior B2B Marketing & Communications Manager at Holidu, where she has developed a global marketing strategy for the vacation rental market. She has previously held marketing roles at notable companies such as Red Bull, Google, and AUDI AG, and has a strong academic background in PR, Communication Management, and Management & Entrepreneurship.
Current Role at Holidu
Annika Mues serves as the Senior B2B Marketing & Communications Manager at Holidu, a position she has held since 2022. In this role, she has developed and implemented a global B2B marketing strategy that focuses on the vacation rental markets. Her responsibilities include aligning marketing strategies across multiple international markets, specifically targeting global property management companies and channel managers within the vacation rental industry.
Previous Experience in Marketing
Prior to her current role, Annika Mues held various marketing positions across notable companies. She worked at Red Bull as a Global Brand Coordinator and later as a Global Brand Specialist. At Google, she served as a B2B Marketing Coordinator for Google Ads. Additionally, she gained experience in event marketing and public relations at AUDI AG and Lindt & Sprüngli, respectively. Her diverse background in marketing spans multiple sectors, enhancing her expertise in the field.
Educational Background
Annika Mues has a strong educational foundation in media and management. She achieved a Master of Science (M.Sc.) in Management & Entrepreneurship with a focus on Management & Marketing from Universität Lüneburg from 2015 to 2018. She also holds a Bachelor of Arts (B.A.) in Applied Media, specializing in PR and Communication Management, from Hochschule Mittweida, which she completed in 2015. Her academic journey includes studies at Gordonstoun International Summer School in Scotland and Gymnasium Soltau, where she completed her A Levels.
Early Career Development
Annika Mues began her career with various internships and working student positions that laid the groundwork for her marketing expertise. She worked at PROAKTIVA AG in Customer Relationship Management and at DVV Media Group in a short-term role. Additionally, she gained experience in public relations while working at EMBA (Europäische Medien- und Business-Akademie). These early roles contributed to her understanding of marketing and communications.