Chiara Vassallo
About Chiara Vassallo
Chiara Vassallo serves as the Team Lead for Performance Marketing at Holidu, where she has worked since 2017. She has an extensive educational background in management, marketing, finance, and business administration from various prestigious institutions.
Work at Holidu
Chiara Vassallo has been working at Holidu as the Team Lead for Performance Marketing since 2017. In this role, she oversees marketing strategies aimed at enhancing the company's performance in the competitive online travel market. Her leadership contributes to the development and execution of campaigns that drive customer engagement and revenue growth. Holidu is known for its innovative approach to vacation rentals, and Vassallo's expertise plays a crucial role in optimizing marketing efforts.
Education and Expertise
Chiara Vassallo has a strong educational background in management and marketing. She earned her MSc in Management with a specialization in Strategic Marketing from Católica Lisbon School of Business and Economics, studying from 2015 to 2017. Additionally, she is currently studying Finance at HEC Montréal as part of an Exchange Program, which she began in 2016. Her earlier education includes a degree in Business Administration from Università degli Studi di Torino and studies in Accounting and Programming from Istituto Tecnico Commerciale Denina - Saluzzo.
Background
Chiara Vassallo's academic journey began with her studies in Accounting and Programming at Istituto Tecnico Commerciale Denina - Saluzzo from 2007 to 2012. She then pursued a degree in Business Administration at Università degli Studi di Torino, completing her studies there from 2012 to 2015. During her time at university, she participated in the Erasmus Program at ISCTE Business School from 2014 to 2015, which broadened her international exposure and academic experience.
Professional Development
Chiara Vassallo has engaged in continuous professional development throughout her career. Her studies in Finance at HEC Montréal reflect her commitment to expanding her knowledge and skills in financial management. This academic pursuit complements her role in performance marketing, where understanding financial metrics is essential for driving effective marketing strategies. Vassallo's diverse educational background supports her expertise in both marketing and finance.