Heike Müller
About Heike Müller
Heike Müller is a Senior PR Manager and Team Lead PR at Holidu, where she has worked since 2017. She oversees communication activities and plays a significant role in the company's strategic growth and media presence.
Work at Holidu
Heike Müller has been with Holidu since 2017, serving as the Senior PR Manager and Team Lead PR. In this role, she oversees the planning and execution of both online and offline communication activities. Her responsibilities include developing and implementing a cross-channel communication strategy that supports business growth for both B2B and B2C segments. Müller plays a significant role in shaping Holidu's transition from a startup to a corporate entity through her strategic communication efforts. Additionally, she acts as a global spokesperson for the company, managing its narrative across various media platforms.
Previous Experience
Before joining Holidu, Heike Müller worked at Travel House Media GmbH from 2007 to 2016, where she focused on public relations and communications for nine years in Munich. Her earlier experience includes a six-month position at the Goethe-Institut New York in 2006, where she was involved in information and library services. This diverse background in communication roles has contributed to her expertise in managing public relations and strategic communication.
Education and Expertise
Heike Müller possesses a strong background in public relations and communication strategies. Her expertise includes overseeing communication activities, developing cross-channel strategies, and managing media narratives. Her experience spans various sectors, allowing her to adapt communication efforts to different audiences effectively. This skill set has been instrumental in her role at Holidu, where she has contributed to the company's growth and visibility in the market.
Career Development
Throughout her career, Heike Müller has demonstrated a commitment to advancing her professional skills in public relations. Her journey from working at the Goethe-Institut to leading PR efforts at Holidu illustrates her growth in the field. At Holidu, she has been pivotal in navigating the company's evolution and enhancing its public image through strategic communication initiatives.