Laura Macías López
About Laura Macías López
Laura Macías López is a Junior Performance Marketing Manager with a background in business administration. She has gained experience in performance marketing through various internships and her current role at Holidu in Munich.
Current Role at Holidu
Laura Macías López serves as a Junior Performance Marketing Manager at Holidu, a position she has held since 2021. Based in Munich, Bavaria, Germany, she focuses on optimizing marketing performance strategies. Her role involves analyzing data to improve marketing campaigns and enhance customer engagement. Laura's experience in performance marketing contributes to Holidu's objectives in the competitive travel and vacation rental market.
Previous Experience at Holidu
Before her current position, Laura worked at Holidu as a Performance Marketing Intern for five months in 2021. During this internship, she gained hands-on experience in digital marketing strategies and performance analysis. This role provided her with foundational skills that she later applied in her current managerial position.
Work Experience at PwC
Laura Macías López was an Assurance Trainee at PwC in Madrid, Spain, for three months in 2020. In this role, she was involved in marketing and telecommunications projects, gaining insights into the assurance processes and client management. This experience contributed to her understanding of the corporate environment and marketing dynamics.
Education Background
Laura studied at Universidad Carlos III de Madrid, where she pursued a degree in International Studies and Business Management from 2015 to 2020. She also attended the University of Victoria, completing a Bachelor of Business Administration from 2017 to 2018. Additionally, she studied at FH Kufstein Tirol – University of Applied Sciences, achieving a Bachelor of Business Administration in 2019. This diverse educational background has equipped her with a comprehensive understanding of business principles and marketing strategies.
Internship Experience at YoungCapital
Laura completed an internship as an Online Marketing Intern at YoungCapital from 2020 to 2021 in Amsterdam, Netherlands. This role allowed her to develop skills in online marketing and digital communication, further enhancing her expertise in the marketing field.