Maria Yarosh

Email Marketing Manager @ Holidu

About Maria Yarosh

Maria Yarosh is an Email Marketing Manager at Holidu, where she has worked since 2023. She has a background in marketing, holding a Bachelor of Science in Business Administration from Appalachian State University and a Master of Science from the Technical University of Munich.

Current Role at Holidu

Maria Yarosh currently serves as the Email Marketing Manager at Holidu, a position she has held since 2023. In this role, she is responsible for overseeing email marketing strategies and campaigns. Her work is conducted in a hybrid setting based in Munich, Bavaria, Germany. Maria has a focus on optimizing email communication to enhance customer engagement and drive conversions.

Previous Experience at Holidu

Prior to her current role, Maria worked at Holidu as a Junior Marketing Manager (Email) from 2021 to 2023. During this time, she contributed to the development and execution of email marketing initiatives. Additionally, she started her journey at Holidu as a Working Student in Performance Marketing from 2019 to 2021, where she gained foundational experience in digital marketing.

Experience at EKG Marketing

Maria Yarosh worked at EKG Marketing as a Google AdWords Account Manager from 2017 to 2018. In this role, she managed Google AdWords campaigns, focusing on optimizing performance and achieving client objectives. This experience provided her with valuable insights into online advertising and digital marketing strategies.

Education and Expertise

Maria holds a Bachelor of Science in Business Administration (B.S.B.A.) with a focus on Marketing/Marketing Management from Appalachian State University, where she studied from 2014 to 2018. She furthered her education at the Technical University of Munich, earning a Master of Science (M.S.) in Consumer Science from 2018 to 2021. Her academic background equips her with a strong foundation in marketing principles and consumer behavior.

Achievements in Email Marketing

At Holidu, Maria implemented action-triggered sendouts and data feeds that automated 50% of the email marketing communication. This initiative demonstrates her ability to leverage technology to enhance marketing efficiency and effectiveness, contributing to the overall success of the company's email marketing efforts.

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