Matthew Aitken
About Matthew Aitken
Matthew Aitken is a Senior Copywriter who advocates for customer experience and focuses on personalized nutrition solutions. He has extensive experience in the field, having worked at various companies including DDB Hong Kong and Hologram Sciences.
Work at Hologram Sciences
Matthew Aitken serves as a Senior Copywriter at Hologram Sciences, a position he has held since 2022. In this role, he focuses on creating compelling narratives that advocate for personalized nutrition solutions. His work emphasizes the importance of customer experience and utilizes advanced technology to innovate in the nutrition sector.
Previous Experience in Copywriting
Before joining Hologram Sciences, Matthew Aitken accumulated extensive experience in copywriting across various companies. He worked at DDB Hong Kong as a Senior Copywriter from 2008 to 2009. He also held roles at McCann Worldgroup for the Cathay Pacific Team and MRM, where he developed his skills in crafting effective marketing communications.
Entrepreneurial Ventures
Matthew co-founded Lokaly Network Limited from 2009 to 2012 and SodaCard from 2012 to 2015, both based in Hong Kong. These ventures allowed him to apply his expertise in copywriting and brand strategy in entrepreneurial settings, contributing to the growth and development of innovative solutions.
Education and Expertise
Matthew Aitken studied at The University of Edinburgh, where he earned a Bachelor of Commerce (B.Com.) in Business Studies from 1998 to 2002. His educational background provides a strong foundation for his work in copywriting and brand strategy, enabling him to combine storytelling with marketing objectives effectively.
Career Development in Creative Roles
Matthew's career includes significant roles in creative leadership. He served as Associate Creative Director at OneTen Creative (DISH) from 2019 to 2022 and as Senior Copywriter from 2015 to 2019. His experience in these positions allowed him to enhance creative projects through strategic storytelling and brand development.