Steven Lee Anderson
About Steven Lee Anderson
Steven Lee Anderson is the Director of Ecommerce at Hologram Sciences, with a strong background in digital marketing and ecommerce management. He has successfully led initiatives that resulted in significant revenue growth and has held various roles in notable companies, including Rishi Tea & Botanicals and Actuant Corporation.
Work at Hologram Sciences
Steven Lee Anderson has been serving as the Director of Ecommerce at Hologram Sciences since 2022. In this role, he focuses on enhancing the company's online sales strategies and optimizing the ecommerce platform. His expertise in digital marketing and ecommerce management contributes to the company's growth and customer engagement efforts.
Previous Experience in Ecommerce and Marketing
Prior to his current position, Anderson worked at Rishi Tea & Botanicals as the Director of Ecommerce & Digital Marketing from 2019 to 2021. He successfully implemented a digital transformation strategy that led to a significant increase in revenue, achieving a 2x month-over-month growth and exceeding $1 million in total monthly revenue. He also built and launched a new ecommerce site for a portfolio brand in under three months, resulting in a 2x conversion rate and 4x year-over-year revenue growth.
Background in Project Management
Anderson has a background in project management, having worked as a Digital Project Manager at Lightburn from 2015 to 2019. During his four years there, he managed various digital projects, contributing to the overall success of the agency in Milwaukee. His experience in this role equipped him with skills in coordinating teams and managing timelines effectively.
Education and Expertise
Steven Lee Anderson studied at the University of Wisconsin-Madison, where he earned a Masters of Accounting from the School of Business from 2007 to 2010. He also obtained a BBA in Accounting from the same institution from 2007 to 2009. His educational background provides a strong foundation for his expertise in leveraging data-driven approaches to enhance brand storytelling and drive digital transformations in the ecommerce sector.
Career Development and Roles
Anderson's career includes various roles that have shaped his professional journey. He worked as an Internal Auditor at Actuant Corporation from 2010 to 2012, followed by a position as an Analyst at Franklin Energy Services from 2012 to 2013. Additionally, he co-founded Snapifeye, where he served as Product Manager and Growth from 2013 to 2020. These experiences have contributed to his comprehensive understanding of ecommerce and digital marketing.