Stephanie Smith
About Stephanie Smith
Stephanie Smith is the Vice President of Marketing at Home Care Delivered, where she has worked since 2020. With extensive experience in marketing and advertising, she has previously held leadership roles at CareFirst BlueCross BlueShield and Immersion Active, contributing to significant revenue growth and enhanced digital strategies.
Current Role at Home Care Delivered
Stephanie Smith serves as the Vice President of Marketing at Home Care Delivered, a position she has held since 2020. Based in Richmond, Virginia, she has focused on implementing a metric-based marketing approach that contributed to a $20 million revenue growth in her first year. Her leadership has been instrumental in enhancing the company's marketing strategies and overall brand presence.
Previous Experience in Marketing
Prior to her current role, Stephanie Smith held significant positions in various organizations. She worked at CareFirst BlueCross BlueShield as the Director of Advertising, Brand, Sponsorships, Design & Social Media from 2008 to 2017. Following that, she served as the VP of Digital Marketing & Operations at Immersion Active from 2017 to 2020. Her extensive experience includes a decade at Carroll Hospital as Marketing & Web Manager and a year as Marketing Coordinator at Avatech Solutions.
Education and Academic Background
Stephanie Smith earned her Bachelor of Science degree in Advertising with a minor in English and Marketing from West Virginia University. She attended the university from 1990 to 1994, where she developed a strong foundation in advertising and marketing principles that have supported her career in the industry.
Achievements in Marketing Strategy
Throughout her career, Stephanie Smith has achieved notable results in marketing strategy and execution. She reformulated audience targeting strategies that led to a nearly 3% increase in sales quality leads. Additionally, she implemented a digital product development strategy that resulted in a 186% increase in service line sales within one year. Her efforts in leading direct-to-consumer advertising campaigns contributed to over 50% revenue growth in just four months.
Team Leadership and Productivity Improvements
Stephanie Smith has demonstrated strong leadership capabilities by strategically restructuring team organization, which increased team productivity by 30% and improved client satisfaction by 13%. Her ability to enhance team dynamics and operational efficiency has been a key factor in her success across various marketing roles.