Kaitlyn Winey
About Kaitlyn Winey
Kaitlyn Winey is a Senior Performance Creative Strategist with extensive experience in video production and creative strategy. She has worked with notable clients and leads a team in developing social ads across various platforms.
Work at Homestead Studio
Kaitlyn Winey has been employed at Homestead Studio as a Senior Performance Creative Strategist since 2022. In this role, she leads a team of creative strategists focused on producing direct response paid social ads. Her work encompasses various platforms, including Instagram, TikTok, and YouTube. Winey emphasizes the importance of data analysis and trending formats to enhance the effectiveness of social advertising.
Previous Experience at TEGNA
Before joining Homestead Studio, Kaitlyn Winey worked at TEGNA as a Managing Content Producer from 2018 to 2021. During her three years at 11Alive, she was responsible for overseeing content production and strategy, contributing to the station's digital presence and audience engagement.
Background in Media Production
Kaitlyn Winey has a diverse background in media production, having worked at Cox Media Group in various roles. She served as a Video Producer on the Digital & Strategy Team from 2017 to 2018 and briefly as a National Content Desk Video Producer in 2018. Additionally, she worked as a Video Editor for three months in 2016. These experiences provided her with a strong foundation in video production and content creation.
Education and Expertise
Kaitlyn Winey studied Broadcast and Digital Journalism at Georgia State University from 2011 to 2016, earning a degree in Journalism. Her education has equipped her with the skills necessary for scriptwriting and developing creative briefs, particularly for user-generated content (UGC). She is proficient in video editing software, including Photoshop and Adobe Premiere.
Collaboration with High-Profile Clients
In her current role and previous positions, Kaitlyn Winey has collaborated with notable clients such as HexClad, Hedley & Bennett, and Girlfriend Collective. Her work focuses on creating innovative social ads that leverage her expertise in data analysis and creative strategy.