Kelly Stymiest
About Kelly Stymiest
Kelly Stymiest is a Partner and Head of Retention at Homestead, where she has worked since 2021. She has a background in marketing and sales, with experience at companies such as Kari Traa and Fjällräven North America, and she specializes in email and SMS strategies to drive client retention and profitability.
Work at Homestead Studio
Kelly Stymiest currently serves as Partner and Head of Retention at Homestead, a role she has held since 2021. In this position, she focuses on enhancing client retention and profitability through data-driven strategies. Her work involves innovative email and SMS marketing strategies that have contributed to the growth of various brands. Homestead is recognized as a Klaviyo Elite Master Partner, reflecting a high level of expertise in email marketing.
Previous Experience at Kari Traa
Prior to her current role, Kelly Stymiest worked at Kari Traa in multiple capacities. She served as a Marketing Coordinator from 2018 to 2020, where she was responsible for marketing initiatives. Before that, she held the position of Sales Support Representative for five months in 2017. Additionally, she worked as a Field Marketing Coordinator for eight months in 2018, contributing to various marketing efforts.
Background in Retail and Sales
Kelly Stymiest has a background in retail and sales, having worked at Fjällräven North America. She served as a Sales Associate from 2015 to 2016 and later as a Retail Supervisor from 2016 to 2017. Her experience in these roles provided her with valuable insights into customer engagement and sales strategies.
Education and Expertise
Kelly Stymiest earned her Bachelor's degree in Communications with a Digital Studies Certificate from the University of Wisconsin-Madison, studying from 2013 to 2017. Her educational background supports her focus on data-driven decisions and effective marketing strategies. She emphasizes compelling copy and design to enhance client retention.
Contributions to Brand Growth
Throughout her career, Kelly Stymiest has contributed to the growth and profitability of several brands, including HexClad, Girlfriend Collective, TRX, Casely, The Woobles, and Epic Gardening. Her innovative email and SMS marketing strategies have played a significant role in these brands' success.