Riley Trotter
About Riley Trotter
Riley Trotter serves as the CEO and Partner at Homestead Studio and has extensive experience in marketing and advertising. With a background that includes roles at Market Vision Advertising and ownership of FREY and Beer Deer USA, Trotter advocates for authenticity in content creation.
Work at Homestead Studio
Riley Trotter has held multiple roles at Homestead Studio. Initially, he served as Account Manager from 2020 to 2021, where he managed client relationships and project deliverables. Following this position, he transitioned to Chief Marketing Officer and Partner for a period of eight months in 2021. Currently, he holds the title of CEO and Partner, a role he has occupied since 2021. In this capacity, he oversees the strategic direction and operational management of the studio.
Education and Expertise
Riley Trotter earned a Bachelor of Business Administration in Marketing from Eastern Washington University, completing his studies from 2012 to 2016. His educational background provides a solid foundation in marketing principles and management strategies. This expertise has been applied throughout his career in various marketing and account management roles across different organizations.
Background in Advertising
Prior to his roles at Homestead Studio, Riley Trotter worked at Market Vision Advertising from 2015 to 2019. He began as a Social Media Specialist and later advanced to Digital Account Manager, where he was responsible for managing digital marketing campaigns and client accounts. He also served as Owner/Partner at Market Vision Advertising for one year, from 2019 to 2020, further enhancing his experience in the advertising sector.
Current Ventures
Since 2022, Riley Trotter has been the Owner of FREY and Beer Deer USA. In these roles, he focuses on business development and operational management, applying his marketing expertise to drive growth and innovation. His involvement in these ventures reflects his commitment to entrepreneurship and the application of marketing strategies in diverse business contexts.
Philosophy on Content Creation
Riley Trotter advocates for the philosophy of 'Document, don't create.' This approach emphasizes the importance of authenticity and transparency in content creation. By focusing on documenting real experiences rather than fabricating content, he aims to foster genuine connections with audiences and enhance the credibility of marketing efforts.