Bryan Lantz
About Bryan Lantz
Bryan Lantz serves as the Director of Product Strategy at Hometap in Boston, Massachusetts, where he has worked since 2022. He holds an M.B.A. from Carnegie Mellon University and has extensive experience in product strategy, analytics, and project management across various industries.
Work at Hometap
Bryan Lantz serves as the Director of Product Strategy at Hometap, a position he has held since 2022. In this role, he is responsible for guiding product development and strategy initiatives within the company. His work focuses on enhancing the customer experience and ensuring that product offerings align with market needs. Lantz's tenure at Hometap is marked by his ability to manage complex projects and implement effective strategies that drive business growth.
Education and Expertise
Bryan Lantz earned his Master of Business Administration (M.B.A.) from Carnegie Mellon University's Tepper School of Business, where he studied Strategy, Organizational Behavior, Marketing, and Entrepreneurship from 2014 to 2016. He graduated with University Honors. Prior to this, he obtained a Bachelor of Arts (B.A.) in Economics and Biology from Swarthmore College, studying from 2002 to 2006. Lantz possesses a diverse skill set that includes analytics, qualitative market research, and corporate strategy, with a focus on consumer insights.
Professional Background
Lantz has a varied professional background, having worked in multiple roles across different organizations. He began his career at Wetherby Asset Management, where he served as a Junior Research Associate from 2007 to 2009 and later as a Research Associate from 2009 to 2014. He then transitioned to Wayfair, where he held the position of Senior Category Manager for Bedroom Furniture from 2016 to 2020 and later worked as a Senior Program Manager in Retail Tech & Analytics from 2020 to 2022. He also completed an MBA Summer Internship at Uber in 2015.
Achievements in Project Management
Bryan Lantz has successfully implemented CRM systems and led firm re-branding projects throughout his career. His experience includes evaluating the impact of regulatory changes on company profit and loss statements, showcasing his understanding of financial implications in business strategy. Lantz's ability to navigate complex challenges is evident in his diverse roles, which include researcher, strategist, marketer, project manager, and recruiter.
Personal Interests
In addition to his professional pursuits, Bryan Lantz has a passion for bicycle touring. He completed a notable journey traversing the entire coast of California by bike, reflecting his adventurous spirit and commitment to personal challenges. This interest complements his professional background by highlighting his ability to set and achieve long-term goals.