Krista Anderson
About Krista Anderson
Krista Anderson is a Senior Product Marketing Manager at Hometap and a Realtor® Partner at Keller Williams Realty, Inc., with over a decade of experience in the real estate sector. She holds an MBA from Babson College and a B.S. in Business Administration from Boston College, and has previously worked in various roles at Reebok.
Work at Hometap
Krista Anderson has served as the Senior Product Marketing Manager at Hometap since 2021. In this role, she focuses on developing and implementing marketing strategies that enhance product visibility and consumer engagement. Her work involves collaborating with various teams to ensure alignment with company objectives and to drive high-performance outcomes. Hometap operates in the financial technology sector, providing innovative solutions for homeowners looking to access their home equity.
Current Role at Keller Williams Realty
Since 2014, Krista Anderson has held the position of Realtor® Partner and Chief Dream Fulfiller at Keller Williams Realty, Inc. in Massachusetts. In this capacity, she works closely with clients to facilitate real estate transactions and enhance customer satisfaction. Her responsibilities include guiding clients through the buying and selling process while providing insights into market trends and property values.
Previous Experience at Reebok
Krista Anderson's career includes significant experience at Reebok, where she worked from 1996 to 1998. She began as a Merchandising Coordinator for seven months and then transitioned to the role of Product Manager for Licensed Apparel for one year. During her tenure at Reebok, she contributed to product development and marketing strategies within the sports and fitness industry.
Education and Expertise
Krista Anderson holds an MBA from Babson F.W. Olin Graduate School of Business, where she studied Marketing, Business, and Entrepreneurship. She also earned a Bachelor of Science in Business Administration and Marketing from Boston College Carroll School of Management. Her educational background supports her expertise in community building, multi-media marketing, and creating consumer experiences.
Skills and Industry Experience
Krista Anderson possesses a diverse skill set that includes negotiation, social media, copywriting, and marketing communications. She has experience across various industries, including sports and fitness, financial services, technology, insurance, and real estate. Her ability to unify teams and drive high-performance goals is a key aspect of her professional approach.