Loraine Hillyer
About Loraine Hillyer
Loraine Hillyer is a Senior Content Marketing Manager at Hometap, where she has worked since 2021. She has a diverse background in content marketing and media, having held various editorial and managerial roles at companies such as Praetorian Digital and Simplilearn.
Current Role at Hometap
Loraine Hillyer serves as the Senior Content Marketing Manager at Hometap, a position she has held since 2021. In this role, she focuses on developing and implementing content strategies that enhance brand visibility and engagement. Hillyer leverages her extensive experience in content marketing to drive initiatives that support Hometap's business objectives. Her responsibilities include overseeing content creation, optimizing digital marketing efforts, and analyzing performance metrics to refine strategies.
Previous Experience in Content Marketing
Before joining Hometap, Loraine Hillyer held several positions that contributed to her expertise in content marketing. She worked as a Content Marketing & Social Media Manager at Simplilearn from 2017 to 2019, where she managed social media campaigns and content strategies. Additionally, she served as Content Marketing Manager at Hometap from 2019 to 2021, further solidifying her role in the company's marketing efforts. Her earlier experience includes positions at Praetorian Digital, where she progressed from Editorial Assistant to Assistant Managing Editor.
Educational Background
Loraine Hillyer studied at the University of Massachusetts Amherst, where she earned a Bachelor of Arts degree in English and Journalism from 2006 to 2010. This academic background provided her with a strong foundation in writing and communication, which she has applied throughout her career in both digital and print media. She also completed her secondary education at East Bridgewater High School.
Expertise in Content Strategy and Marketing
Hillyer possesses expertise in content strategy, analytics, and content optimization. Her background in digital and print media editing has equipped her with the skills necessary to create effective marketing campaigns. She excels in social media marketing and public relations, allowing her to engage audiences and enhance brand presence. Additionally, Hillyer has experience managing teams of varying sizes, demonstrating her leadership capabilities within the marketing field.
Early Career in Journalism
Loraine Hillyer's career began in journalism, where she worked as a Writer and Reporter for The Massachusetts Daily Collegian from 2006 to 2008. She also contributed to The Amherst Wire in 2010 for a brief period. These roles provided her with valuable writing experience and insights into media production, which she later transitioned into content marketing. Her early career laid the groundwork for her subsequent roles in content creation and management.