Lynne Feiz
About Lynne Feiz
Lynne Feiz serves as the Senior Vice President of Corporate Communications and Brand Strategy at Hometown Financial Group, MHC, where she has worked since 2007. With over 25 years of experience in marketing and communications across various industries, she focuses on aligning communication strategies with business goals and fostering a culture of innovation within her team.
Work at Hometown Financial Group
Lynne Feiz serves as the Senior Vice President of Corporate Communications & Brand Strategy at Hometown Financial Group, MHC. She has held this position since 2007, contributing to the organization for 17 years. In her role, she leads the strategic planning and execution of integrated, multi-channel marketing programs across various banks, including bankHometown, bankESB, and Abington Bank. Feiz collaborates with senior leaders and business partners to ensure that communication strategies align with the overall business goals of the organization.
Previous Experience at Fidelity Investments
Before joining Hometown Financial Group, Lynne Feiz worked at Fidelity Investments as the Director of Marketing Communications from 1999 to 2007. During her eight years at Fidelity, she was responsible for overseeing marketing communications strategies that supported the company's objectives. Her experience at Fidelity provided her with a strong foundation in the financial services sector.
Background in Marketing Communications
Lynne Feiz has over 25 years of experience in the marketing and communications field. Her career spans various industries, including banking, personal finance, health care, and insurance. Prior to her tenure at Fidelity, she worked at Fallon Health as the Manager of Marketing Communications from 1997 to 1999. This diverse background has equipped her with a comprehensive understanding of different market dynamics and audience engagement strategies.
Education and Expertise
Lynne Feiz studied at Boston University, where she earned a Bachelor of Science degree in Journalism. Her educational background has played a significant role in shaping her expertise in communications and marketing. Feiz is skilled in developing compelling messages that resonate with diverse audiences, driving brand awareness and loyalty.
Leadership and Team Culture
In her current role, Lynne Feiz fosters a culture of innovation, collaboration, and excellence within the communications team at Hometown Financial Group. She emphasizes the importance of aligning communication strategies with business objectives and encourages her team to deliver engaging messages that effectively connect with various stakeholders.