April Marx
About April Marx
April Marx serves as the Sales Director at Honey Stinger, where she has worked since 2020. With a background in trade marketing and project management, she has extensive experience in sales strategies and international business operations.
Work at Honey Stinger
April Marx has held multiple positions at Honey Stinger, starting as the Western Regional Account Manager from 2014 to 2020. In this role, she managed international business operations across various countries, including Canada, Mexico, Costa Rica, UAE, China, Philippines, and Thailand. She then transitioned to the role of Trade Marketing Manager for one year in 2019, where she collaborated with major distributors such as UNFI and Kehe to organize tabletop shows and programs. Currently, she serves as the Sales Director, a position she has held since 2020, where she executes strategic plans involving tradespend, financial, and shopper marketing initiatives.
Education and Expertise
April Marx studied at Colorado Mountain College, where she achieved an Associate of Applied Science (AAS) in Resort Management from 2000 to 2003. This educational background has provided her with foundational knowledge in management and operations, which she has applied throughout her career in various roles. Her expertise includes utilizing syndicated data analytics to drive sales strategies and managing regional convenience store business with key accounts.
Background
April Marx has a diverse professional background with experience in project management and sales. Before her tenure at Honey Stinger, she worked at Touchmark Promotions, Inc. as a Project Manager from 2007 to 2013. Prior to that, she was involved with Adventures in Advertising, first as a Project Coordinator from 2005 to 2006 and then as a Production Manager from 2006 to 2007. Her career trajectory reflects a consistent focus on sales and marketing within the consumer goods sector.
Achievements
Throughout her career, April Marx has executed strategic plans that involve tradespend, financial, and shopper marketing initiatives. She has successfully managed relationships with key accounts in the convenience store sector, including Maverik, Alta, CircleK, and Coremark. Her ability to collaborate with major distributors and manage international operations highlights her effectiveness in driving sales and marketing strategies.