Eugene Anderson
About Eugene Anderson
Eugene Anderson serves as the Director of Sports Marketing and Diversity, Equity, and Inclusion (DEI) at Honey Stinger, where he has worked since 2022. He has a diverse background in sports marketing, having held various roles at companies such as CytoSport, Inc. and Relay Worldwide, and he holds degrees in Sports Marketing and Management, as well as Kinesiology and Exercise Science from Indiana University Bloomington.
Current Role at Honey Stinger
Eugene Anderson serves as the Director of Sports Marketing & Diversity, Equity, and Inclusion (DEI) at Honey Stinger since 2022. In this role, he focuses on creating brand partnerships that enhance direct-to-consumer sales and strengthen brand affinity within the consumer and athlete community. He leads initiatives that integrate athlete partnerships into brand awareness and sales campaigns.
Previous Experience in Sports Marketing
Eugene Anderson has extensive experience in sports marketing prior to his current position. He worked at CytoSport, Inc. in various roles, including Sports Marketing Manager and Project Marketing Manager, from 2014 to 2019. His responsibilities included managing team sales and marketing efforts, as well as overseeing athlete partnerships. He also held positions at Relay Worldwide and Mosaic Sales Solutions, where he gained experience in account management and operations.
Education and Expertise
Eugene Anderson holds a Bachelor of Science degree in Sports Marketing and Management and a Master of Science degree in Kinesiology and Exercise Science from Indiana University Bloomington. His educational background provides a strong foundation for his work in sports marketing and athlete management.
Leadership in Athlete Advisory Committee
In his role at Honey Stinger, Eugene leads the athlete advisory committee, focusing on social change and youth initiatives. This leadership position underscores his commitment to leveraging sports marketing for positive community impact and fostering relationships between athletes and brands.
Entrepreneurial Ventures
Eugene Anderson also has entrepreneurial experience, having owned Mosquito Hunters of Sugar Land from 2019 to 2020. This venture added to his diverse skill set, enhancing his understanding of business operations and customer relations.