Kendra Diaz
About Kendra Diaz
Kendra Diaz is a Brand Manager with a background in marketing and brand management, currently working at Honey Stinger since 2021. She has held various positions in notable companies including General Mills and Best Buy, and holds a Bachelor of Science in Business from the University of Minnesota.
Current Role at Honey Stinger
Kendra Diaz serves as the Brand Manager at Honey Stinger, a position she has held since 2021. In this role, she is responsible for overseeing brand strategy and marketing initiatives. Her work focuses on enhancing brand visibility and driving growth within the competitive market of organic energy products. Honey Stinger is known for its commitment to using natural ingredients, and Diaz plays a key role in communicating this brand ethos to consumers.
Previous Experience at General Mills
Before joining Honey Stinger, Kendra Diaz worked at General Mills as an Associate Brand Manager for the Annie's Category Expansion from 2015 to 2021. During her six years at General Mills, she contributed to the development and execution of brand strategies aimed at expanding the Annie's product line. Her experience in this role provided her with a strong foundation in brand management and consumer insights.
Work History at Best Buy
Kendra Diaz held two positions at Best Buy. She first worked as a Merchant Analyst from 2014 to 2015, where she analyzed market trends and assisted in product selection. Additionally, she completed a three-month internship as a Merchant Analyst Intern in 2013. These roles equipped her with analytical skills and a deep understanding of retail operations.
Education and Expertise
Kendra Diaz earned her Bachelor of Science in Business from the University of Minnesota - Carlson School of Management, where she majored in Entrepreneurial Management and minored in Marketing and Spanish Studies. Her education provided her with a solid understanding of business principles, marketing strategies, and entrepreneurial practices, which she has applied throughout her career.
Early Career at Capella University and Carlson Global Institute
Kendra Diaz began her career with internships that laid the groundwork for her future roles. She worked as a Social Media Marketing Intern at Capella University for two months in 2012, where she gained experience in digital marketing. Additionally, she served as a Project Assistant at Carlson Global Institute from 2011 to 2012, where she supported various projects and initiatives, enhancing her organizational and project management skills.