Luke Cherry
About Luke Cherry
Luke Cherry serves as the Sr. Director of Sports Marketing & Sales at Honey Stinger, bringing extensive experience in sports marketing and sales across various organizations. He possesses strong skills in market planning, event planning, and strategic marketing, and holds a Master of Science degree in Sports Commerce.
Current Role at Honey Stinger
Luke Cherry serves as the Sr. Director of Sports Marketing & Sales at Honey Stinger since 2022. In this role, he is responsible for overseeing marketing strategies and sales initiatives aimed at enhancing the brand's presence in the sports nutrition market. His leadership contributes to the development of partnerships and promotional activities that align with the company's objectives.
Previous Experience in Sports Marketing
Prior to his current position, Cherry held various roles in sports marketing. He worked at FitPro USA as the Director of Sports Marketing & Business Development for one year in 2019. He also served as the Athlete Engagement Director at Honey Stinger from 2020 to 2022, focusing on building relationships with athletes and enhancing brand engagement. Additionally, he was the Director of Marketing & Events at Learfield IMG College from 2017 to 2019.
Educational Background
Luke Cherry earned an Associate Arts Degree from Chabot College from 2000 to 2002. He then obtained a Bachelor of Arts in Public Relations from East Carolina University, studying from 2002 to 2004. Furthering his education, he completed a Master of Science degree in Sports Commerce at The University of Memphis from 2009 to 2012.
Skills and Expertise
Cherry possesses strong skills in market planning, event planning, sales, strategic planning, and marketing strategy. He has extensive experience in the sports nutrition category within the consumer packaged goods (CPG) industry, which informs his approach to marketing and sales in his current and previous roles.
Career Timeline
Luke Cherry's career includes significant roles in sports marketing and sales. He worked at CytoSport, Inc. as Sr. Director of Sports Marketing for five months in 2019 and held a long-term position there as Sr. Sports Sales & Marketing Manager from 2008 to 2017. He also worked at CROSSMARK as a Customer Manager/Account Executive from 2006 to 2008.