Amy Barkasy De Paoli
About Amy Barkasy De Paoli
Amy Barkasy De Paoli is the Director of Marketing at honeygrow, with extensive experience in both B2B and B2C markets. She has held various marketing leadership roles at companies such as Nielsen-Kellerman, Victory Brewing Company, and Pilot Freight Services.
Current Role at honeygrow
Amy Barkasy De Paoli serves as the Director of Marketing at honeygrow, a position she has held since 2022. In this role, she focuses on developing marketing strategies that align with the company's mission to promote healthy, local food. Her responsibilities include overseeing marketing campaigns and initiatives that drive brand awareness and customer engagement in Philadelphia, Pennsylvania.
Previous Experience in Marketing
Before joining honeygrow, Amy held several marketing leadership positions. She worked as the Director of Marketing at Pilot Freight Services from 2016 to 2023, where she contributed to the company's marketing strategy for seven years. Prior to that, she was the Director of Marketing at Nielsen-Kellerman for one year and at Victory Brewing Company for another year. Additionally, she served as the Marketing Manager at EH Publishing from 2006 to 2009 and as the Marketing Director at Pet Valu from 2010 to 2014.
Education and Expertise
Amy Barkasy De Paoli earned her Bachelor of Science degree in Marketing from Providence College, where she studied from 1997 to 2001. Her educational background provides a solid foundation for her extensive experience in both B2B and B2C marketing. She is recognized for her data-driven approach and strategic thinking, which she applies to understand customer motivations and enhance sales performance.
Professional Skills and Interests
Amy has a strong interest in working within fast-paced environments, where she can leverage her skills as a data-driven strategic thinker. She enjoys generating innovative ideas and tackling challenges collaboratively as part of a team. Her motivation stems from witnessing the direct impact of her marketing efforts on sales performance, which drives her commitment to achieving results.