Rachel Lemkow
About Rachel Lemkow
Rachel Lemkow is a Marketing Director with extensive experience in growth-focused marketing within the B2B technology sector. She has held various marketing roles, including positions at Motricity, Eyereturn Marketing, and VarageSale, and has been recognized as one of NPA's 40 Under 40 for her contributions to the field.
Current Role at HONK
Rachel Lemkow has served as the Marketing Director at HONK since 2016. In this role, she focuses on developing and implementing marketing strategies that drive growth and enhance brand visibility. Her leadership in marketing initiatives contributes to the overall success of the company in the competitive landscape of the B2B technology sector.
Previous Experience in Marketing
Prior to her role at HONK, Rachel Lemkow accumulated significant experience in various marketing positions. She worked as a Marketing Coordinator at Motricity from 2010 to 2012, where she contributed to marketing strategies. Following that, she served as an Account Manager at Eyereturn Marketing in New York City from 2012 to 2014, and as Partner Marketing at VarageSale from 2014 to 2016, where she developed the inbound sales process.
Education and Academic Background
Rachel Lemkow studied at McGill University from 2005 to 2009, where she earned a degree in Arts with a focus on History and Political Science. This educational background provided her with a strong foundation in analytical thinking and communication, which she applies in her marketing career. Additionally, she attended Nepean for her earlier education.
Achievements in Marketing
Rachel Lemkow has been recognized for her contributions to the marketing field, notably being named one of NPA's 40 Under 40. This recognition highlights her impact and achievements in marketing, particularly within the B2B technology sector, showcasing her ability to drive growth and innovation.
Skills in Growth-Focused Marketing
With extensive experience in growth-focused marketing, Rachel Lemkow specializes in strategies that enhance customer relationships and trust. At VarageSale, she created and optimized the sales funnel and managed the inbound sales process, focusing on the strategic identification and targeting of online communities across North America.