Britney Samson
About Britney Samson
Britney Samson is a Senior Marketing Manager at Hoover CS, where she has worked since 2024. She has extensive experience in marketing roles across various companies, specializing in influencer marketing strategies and digital marketing optimization.
Current Role at Hoover CS
Britney Samson serves as the Senior Marketing Manager at Hoover CS, a position she has held since 2024. In this role, she focuses on developing and implementing marketing strategies that align with the company's objectives. Her responsibilities include overseeing marketing campaigns and managing a team to enhance brand visibility and engagement. Prior to this role, she was the Digital Marketing Manager at Hoover CS from 2021 to 2024, where she gained valuable experience in digital marketing strategies.
Previous Experience in Marketing
Before joining Hoover CS, Britney Samson worked as a Senior Marketing Manager at Prime Communications from 2016 to 2021. During her five years there, she was responsible for leading marketing initiatives and managing teams to drive brand growth. Additionally, she held the position of Social Media Manager at Landry's, Inc. from 2012 to 2013, where she developed social media strategies to enhance brand engagement.
Education and Academic Background
Britney Samson earned her Bachelor’s Degree in Advertising with a Minor in Sociology from Texas State University. Her academic background provided her with a strong foundation in marketing principles and consumer behavior. She also completed her high school education at Clements High School, which set the stage for her future studies in marketing and advertising.
Specialization in Marketing Strategies
Britney Samson specializes in integrating influencer marketing strategies into broader marketing campaigns. This expertise allows her to leverage social media influencers to enhance brand awareness and engagement. Additionally, she has a strong background in managing content management systems (CMS) and customer relationship management (CRM) systems, which are essential for improving customer engagement and retention.
Skills in Digital Marketing and Design
Britney Samson possesses a range of skills in digital marketing, including proficiency in search engine optimization (SEO), search engine marketing (SEM), and pay-per-click (PPC) management. These skills enable her to optimize digital marketing efforts for better reach and conversion rates. Furthermore, she is skilled in graphic design for both digital and print media, contributing to cohesive brand aesthetics across various platforms.