Nicola Cruickshank
About Nicola Cruickshank
Nicola Cruickshank is a Marketing Coordinator at Ferguson Group Ltd, where she has worked since 2014. She holds a BA (Hons) First Class in Tourism & Hospitality Management from The Robert Gordon University and has extensive experience in coordinating marketing events and developing strategic marketing plans.
Work at Ferguson Group Ltd
Nicola Cruickshank has been employed at Ferguson Group Ltd since 2014, currently holding the position of Marketing Coordinator. In this role, she coordinates large-scale marketing events and conferences globally, managing projects from concept to completion. She collaborates closely with Business Development Teams to ensure alignment between sales and marketing strategies. Her responsibilities include overseeing the development and implementation of the global strategic marketing plan and budget for the company.
Previous Experience at Ferguson Group Ltd
Prior to her current role, Nicola served as a Marketing Assistant at Ferguson Group Ltd from 2010 to 2014. During her four years in this position, she gained valuable experience in marketing operations and contributed to various initiatives that supported the company's growth objectives.
Education and Expertise
Nicola studied at The Robert Gordon University from 2003 to 2007, where she earned a BA (Hons) First Class in Tourism & Hospitality Management. This educational background has equipped her with the skills necessary for her marketing career, particularly in understanding customer engagement and event management.
Marketing Strategy and Brand Management
In her current role, Nicola plays a key role in the development and implementation of Ferguson Group’s global strategic marketing plan. She manages the redesign and update of the company’s website and content management strategy to enhance lead generation. Additionally, she leads the standardization of corporate brand identity across all communications, ensuring consistency in messaging and visual representation.
Social Media and Budget Management
Nicola contributes to the integrated social media strategy for Ferguson Group, utilizing platforms such as Twitter, Facebook, and LinkedIn to enhance the company's online presence. She also monitors the marketing budget by comparing actual expenditures against planned budgets, ensuring financial accountability in marketing initiatives.