Brianna Schneider
About Brianna Schneider
Brianna Schneider is the Director of PR & Marketing Communications at Hopper, based in Boston, Massachusetts.
Company
Brianna Schneider is currently the Director of PR & Marketing Communications at Hopper, based in Boston, Massachusetts. Hopper is a leading travel app that utilizes big data to predict flight and hotel prices, aiming to provide users with the best deals.
Title
Brianna Schneider holds the title of Director Of PR & Marketing Communications at Hopper. In this role, she oversees a cross-functional team that handles public relations, social media, influencer relations, corporate social responsibility, brand, and corporate reputation.
Education and Expertise
Brianna Schneider studied at Bentley University, where she graduated with a Bachelor of Science in Marketing and Liberal Studies in Media Arts & Society, with a minor in Chinese, from 2007 to 2011. Prior to this, she studied Mandarin and International Business Consulting at Fudan University in 2009 during a study abroad program.
Background
Before joining Hopper, Brianna Schneider worked as an Account Manager at RF|Binder, a communications consultancy, from 2011 to 2013 in Needham, Massachusetts. At Hopper, she effectively leads major marketing initiatives and manages the company's PR strategies, contributing to its significant organic growth.
Achievements
Brianna Schneider has led the creation and branding of 'Travel Deal Tuesday,' a key initiative that resulted in substantial organic app installs and sales for Hopper. Her efforts in PR have secured an average of 500 earned media placements per month and led to Hopper being featured in top-tier media outlets such as New York Times and Wall Street Journal. She developed Hopper's most significant annual marketing initiative in 2023, driving over 135,000 app installs in a single day.