Jacob Guerra
About Jacob Guerra
Jacob Guerra is the Vertical Leader for Travel Marketplaces at Hopper, with extensive experience in the travel industry, having held leadership roles at major airlines and travel companies.
Title
Jacob Guerra is currently serving as Vertical Leader, Travel Marketplaces at Hopper.
Current Role at Hopper
Jacob Guerra is working as the Vertical Leader, Travel Marketplaces at Hopper. Based in Texas, United States, he brings his extensive experience in the travel industry to help guide and enhance Hopper’s travel marketplace vertical.
Previous Roles at Skeps and SeatCash
Before joining Hopper, Jacob Guerra was the Director of Travel Business Development at Skeps from 2022 to 2024, based in Houston, Texas. Prior to that, he worked at SeatCash in the Product & Technology department for four years from 2020 to 2024. These roles further solidified his expertise in business development and technological advancements within the travel sector.
Extensive Career at United Airlines
Jacob Guerra had a significant tenure at United Airlines, spanning from 2011 to 2020. His roles included Director of Retail, Loyalty, and Marketing Systems and Platform Modernization (2017-2020), Director of Digital Strategy & Planning (2015-2017), and Senior Manager of Retail & Ancillary Product Development (2011-2015). During this period, Jacob focused on advancing digital strategies and modernizing platform systems to improve user experiences and operational efficiencies.
Initial Career at Continental Airlines
Jacob Guerra began his career at Continental Airlines, where he worked from 2008 to 2011. His roles included Manager of Ancillary Revenue Development & Optimization, Senior Analyst in Ancillary Revenue Development, and Analyst in Revenue Management. His work at Continental Airlines laid the groundwork for his expertise in ancillary revenue and optimization strategies.
Education and Background
Jacob Guerra studied Economics at The University of Texas at Austin, from 2004 to 2008. His academic background provided a strong foundation for his later roles in business and strategy within the travel industry.
Experience in Travel Industry Leadership
With a career spanning multiple leadership roles at major airlines like United Airlines and travel companies such as Skeps and SeatCash, Jacob Guerra has extensive experience in the travel industry. His roles have focused on digital strategy, platform modernization, retail, loyalty, and marketing systems, enhancing revenue development and optimization.