Santiago San Francisco
About Santiago San Francisco
Santiago San Francisco is the Hotel Market Manager for Southern Europe at Hopper, based in Madrid, Spain.
Title and Current Position
Santiago San Francisco is currently serving as the Hotel Market Manager for Southern Europe at Hopper. He is based in Madrid, Comunidad de Madrid, España, where he manages the hotel market for this region.
Work Experience at Sanfran S.L.
From 2019 to 2022, Santiago worked as a self-employed professional at Sanfran S.L. in Madrid y alrededores, España. During this period, he utilized his extensive experience in the hotel industry to manage various business activities independently.
Career at Expedia Group
Santiago's tenure at Expedia Group spanned from 2005 to 2019, starting as a Market Manager and Contract Manager for Secondary Destinations. He then progressed to Senior Market Manager from 2011 to 2016 in Palma de Mallorca and became the Area Manager for Southern Spain from 2016 to 2019 in Madrid y alrededores, España. In these roles, he focused on developing emerging markets, increasing online penetration in critical areas, and managing a team of eleven people across four locations.
Educational Background
Santiago San Francisco holds a Master's degree in Hotel Revenue Management from Cornell University, which he achieved in 2007. He also studied Travel & Tourism at Hendon College from 1992 to 1995 and obtained a TEAT degree from Universidad Carlos III de Madrid from 1989 to 1992.
Skills and Expertise
Santiago is fluent in English and specializes in Sales and Marketing, online distribution, and Revenue Management. He has substantial experience in social media marketing and the online distribution of travel products. His professional capabilities include budget creation, data analysis, forecasting, proactive business steering, opportunity identification, and collaboration on complex projects. He is recognized as a strong, results-oriented sales professional.