Latraviette D. Smith Wilson
About Latraviette D. Smith Wilson
Chief Marketing and Equity Officer at Horizon
Latraviette D. Smith-Wilson currently holds the role of Chief Marketing and Equity Officer at Horizon. In this capacity, she is responsible for overseeing the company's marketing strategies while ensuring the integration of equity principles across all operational facets. Her leadership is pivotal in steering Horizon's marketing and equity initiatives, fostering an environment that supports diversity, equity, and inclusion.
Career Background and Previous Roles
Before joining Horizon, Latraviette D. Smith-Wilson served as the Chief Strategy & Engagement Officer at Essence Communications, Inc. In her role at Essence, she managed strategic engagements and crafted strategies that underscored the company's brand identity. Her tenure at Essence was marked by initiatives that aligned with her expertise in marketing, strategy, and social impact.
Expertise in Brand-Building and Marketing
Latraviette D. Smith-Wilson has established a notable track record in brand-building. Her career is highlighted by the integration of advanced marketing techniques, social impact initiatives, and diversity, equity, and inclusion (DEI) strategies. Her approach combines innovative marketing with focus areas that place emphasis on social impact and community engagement, making her a distinguished figure in the marketing domain.