Ashley Blok Ceballos
About Ashley Blok Ceballos
Ashley Blok Ceballos serves as the Regional Director of Sales at Hotel Engine, where she has implemented effective sales processes and oversees two teams. With extensive experience at Yelp and a background in training and coaching sales representatives, she has demonstrated a strong commitment to driving sales performance and team development.
Current Role at Hotel Engine
Ashley Blok Ceballos serves as the Regional Director of Sales at Hotel Engine, a position she has held since 2024. In this role, she oversees two teams of 18 individuals, focusing on their growth and success. She supports strategy sessions and provides coaching to sales representatives, enhancing the effectiveness of the sales process. Additionally, she created a simplified 'Pain Map' to implement successful processes for sales teams, demonstrating her commitment to improving operational efficiency.
Previous Experience at Yelp
Prior to her current role, Ashley held various positions at Yelp from 2011 to 2018. She worked as a Junior Account Executive, Elite Account Executive, and eventually as a Senior Elite Account Director. During her tenure, she trained thousands of new hires, significantly impacting the local business segment. She also helped establish a new role to assist local marketing agencies in becoming Yelp Ads Certified, showcasing her leadership and training capabilities.
Experience at PetDesk and Classy.org
Ashley worked at PetDesk as a Senior Practice Management Consultant from 2019 to 2020, where she contributed to improving the operational processes for veterinarians and pet parents. She also served as a Mid-Market Account Executive at Classy.org from 2018 to 2019, focusing on account management in the Greater San Diego Area. Her diverse experience in sales and account management across different industries has equipped her with a broad skill set.
Educational Background
Ashley studied at Arizona State University, where she earned a Bachelor of Arts degree in Communications, Mathematics, and Spanish from 2007 to 2009. This educational background has provided her with a strong foundation in effective communication and analytical skills, which she applies in her professional roles.
Entrepreneurial Venture
Ashley previously turned TruHit Fitness Central Scottsdale into a profitable franchise before selling it. This experience highlights her entrepreneurial skills and ability to drive business success, further complementing her extensive background in sales and account management.