Brian Tanella
About Brian Tanella
Brian Tanella serves as the Head of New Business at Hotel Engine, leveraging over two decades of experience in sales and market development, including a long tenure at Staples. He specializes in competitive positioning, pricing strategies, and B2B sales, with a focus on SLED and GPO sectors.
Current Role at Hotel Engine
Brian Tanella serves as the Head of New Business at Hotel Engine, a position he has held since 2021. In this role, he focuses on expanding the company's market presence and driving new business initiatives. His responsibilities include developing and implementing strategic sales plans that align with the company's growth objectives. Tanella's experience in identifying new market opportunities contributes to Hotel Engine's competitive positioning in the hospitality industry.
Previous Experience at Staples
Before joining Hotel Engine, Brian Tanella worked at Staples for 20 years, where he held various leadership roles. He started as a District Sales Manager from 2001 to 2009, managing sales operations and team performance. He then advanced to the position of Regional Sales Director, where he continued until 2021. His tenure at Staples involved significant contributions to sales strategy and market penetration in the Southwest United States.
Education and Expertise
Brian Tanella studied at Colorado Mesa University, where he gained foundational knowledge that supports his career in sales and business development. He possesses expertise in SLED (State, Local, and Education) and GPO (Group Purchasing Organization) sales, which informs his approach to market strategies. His skills in competitive positioning and pricing strategies enhance his effectiveness in driving sales growth.
Sales Strategy and Market Development
Tanella is recognized for his ability to identify and penetrate new markets effectively. He has developed strategic B2B sales plans that focus on fostering partnerships and alliances. His approach emphasizes competitive analysis and market trends, enabling him to position products and services advantageously within the marketplace.
Mentorship and Leadership Development
Brian Tanella has a track record of mentoring and developing individuals into future leaders. He is known for his commitment to fostering talent within his teams, ensuring that top-caliber individuals are equipped with the skills necessary for success in sales and business development. His leadership style emphasizes collaboration and growth.