Crystal Hansel
About Crystal Hansel
Crystal Hansel serves as the Dual Director of Sales & Marketing for Homewood Suites and Home2 Suites, bringing extensive experience in the hospitality industry. Her career includes roles in sales and marketing across various hotel brands, with a strong background in digital marketing and creative strategies.
Current Role at Hotel Equities
Crystal Hansel serves as the Dual Director of Sales & Marketing for Homewood Suites and Home2 Suites at Hotel Equities. She has held this position since 2023, working in Coralville, Iowa. In her role, she is responsible for overseeing sales strategies and marketing initiatives to enhance the visibility and profitability of the properties.
Previous Experience in Sales and Marketing
Prior to her current role, Crystal Hansel accumulated extensive experience in sales and marketing within the hospitality industry. She worked as the Director of Sales for Hyatt Place Iowa City Downtown at ARBOR LODGING from 2022 to 2023. Additionally, she held the same position at Serve 20:28 Inc. for Homewood Suites and Comfort Suites in Coralville from 2013 to 2017, and again for Homewood Suites, Home2 Suites, and Comfort Suites from 2017 to 2018.
Background in Hospitality Marketing
Crystal Hansel began her career in hospitality marketing as a Creative Marketing Specialist at Kinseth Hospitality Company from 2007 to 2010. She later transitioned to the role of eCommerce/Web Manager at the same company from 2011 to 2012. Her diverse roles have contributed to her comprehensive understanding of the marketing landscape in the hospitality sector.
Educational Qualifications
Crystal Hansel holds a Bachelor of Fine Arts (BFA) degree in Graphic Design and Business Marketing from Clarke College. She completed her studies from 2000 to 2004. This educational background has provided her with a strong foundation in both creative and business aspects of marketing.
Digital Marketing Experience
In addition to her sales roles, Crystal has experience in digital marketing. She worked as a Digital Marketing Coordinator at Transamerica for seven months in 2012 to 2013. This role contributed to her skill set in managing online marketing strategies, further enhancing her capabilities in the hospitality industry.