Roberto Medrano
About Roberto Medrano
Roberto Medrano serves as the Regional Director of Sales at Hotel Equities in Canada, a position he has held since 2022. He has extensive experience in the hospitality industry, having worked in various sales and marketing roles at notable hotel chains and contributed to significant milestones in the sector.
Work at Hotel Equities
Roberto Medrano has been serving as the Regional Director of Sales at Hotel Equities since 2022. In this role, he is responsible for overseeing sales strategies and initiatives across various properties in Canada. His leadership aims to enhance revenue generation and market presence for the company. Medrano's experience in the hospitality industry contributes to his effectiveness in this position, as he leverages his extensive background to drive sales performance.
Previous Experience in Hospitality
Before joining Hotel Equities, Roberto Medrano held several key positions in the hospitality sector. He worked at Edmonton Destination Marketing Hotels Ltd. as part of the Marketing Advisory Committee from 2020 to 2021. Prior to that, he served as Regional Sales & Marketing Corporate Support at SilverBirch Hotels & Resorts in 2019. His career also includes roles such as Director of Sales Marketing at Ramada Conference Center and Senior Sales Manager for DoubleTree & Home2 Suites by Hilton West Edmonton.
Educational Background
Roberto Medrano studied at e-Cornell Hotel Management School, where he earned a Marketing Strategy for Business Leaders Certificate in 2013. He also attended Red Deer College, achieving a Business Administration Diploma with a focus on Marketing from 2004 to 2006. His educational qualifications provide a solid foundation for his career in sales and marketing within the hospitality industry.
Achievements in the Hospitality Industry
Roberto Medrano has made significant contributions to the hospitality industry. He played a key role in the opening of the first Home2 Suites by Hilton in Canada, marking a milestone for the brand. He also led the sales and marketing strategy for The Westin Edmonton, the largest hotel in Edmonton. His efforts earned recognition for the Ramada Edmonton Hotel and Conference Centre, which won the Largest Dollar Amount Growth for Exceptional Global Sales in 2013 by Wyndham Group.
Leadership and Recognition
Throughout his career, Roberto Medrano has received various accolades for his leadership in sales and marketing. He was part of the team that received the 2012 Revenue Generating Team of the Year award under the SilverBirch Hotels and Resorts portfolio. His leadership has consistently focused on driving revenue growth and enhancing the overall performance of the properties he has managed.