Valarie Mitchell
About Valarie Mitchell
Valarie Mitchell serves as the Dual Director of Sales at Hotel Equities, overseeing operations at Courtyard Atlanta Lithia Springs and Fairfield Inn and Suites Atlanta Lithia Springs since 2022. With extensive experience in hotel sales and marketing, she focuses on enhancing guest experiences and driving revenue growth.
Current Role at Hotel Equities
Valarie Mitchell serves as the Dual Director of Sales at Hotel Equities, a position she has held since 2022. She oversees sales operations for both the Courtyard Atlanta Lithia Springs and the Fairfield Inn and Suites Atlanta Lithia Springs. In her role, she focuses on creating personalized guest experiences to exceed expectations and foster customer loyalty. She has implemented revenue-driving initiatives that have significantly contributed to the financial success of these properties.
Previous Experience in Sales Management
Prior to her current role, Valarie Mitchell held various positions in sales management. She worked at Hampton as the Director of Sales from 2011 to 2013 in College Park, GA. Additionally, she served as the Associate Director of Sales at Hotel Colee under Practice Hospitality for six months in 2022. Her experience also includes a role as Director of Sales at The Ellis Hotel, A Tribute Portfolio by Marriott, from 2021 to 2022.
Expertise in Sales and Marketing Strategies
Valarie Mitchell is recognized for her expertise in developing and executing sales and marketing strategies aimed at maximizing hotel profitability. She emphasizes maintaining high levels of customer satisfaction while driving revenue. Her strategic initiatives have been instrumental in enhancing the financial performance of the hotels she has managed.
Career Progression in Hospitality Sales
Valarie Mitchell's career in hospitality sales began as a Sales Manager at Hampton in Matteson, IL, from 2010 to 2011. She then progressed to various roles at Colwen Hotels, including Senior Sales and Catering Manager and Sales & Catering Manager at AC Hotel Boston North. Her career reflects a steady advancement in responsibilities and a commitment to the hospitality industry.