Giovanni Zacchia
About Giovanni Zacchia
Giovanni Zacchia is a Senior CRM Marketing Manager at Hoteltonight, where he has worked since 2017 in San Francisco, California. He has a strong background in marketing and management, holding a Master's degree from Università Bocconi and has previously worked in various marketing roles, including as a Brand Ambassador for Uber.
Work at HotelTonight
Giovanni Zacchia has been employed at HotelTonight since 2015, initially serving as Market Manager for the South Mediterranean region until 2017. He transitioned to the role of Senior CRM Marketing Manager, Global, where he has worked for seven years. In this position, he plays a crucial role in hiring new team members for the creative and CRM teams. He manages day-to-day projects and coordinates with external agencies for email production, ensuring effective marketing strategies are implemented.
Education and Expertise
Giovanni Zacchia holds a Master of Science in Marketing and Management from Università Bocconi, where he studied from 2013 to 2015. He also earned a Bachelor's degree in Communication and Management from the same institution between 2010 and 2013. Additionally, he briefly studied Marketing and Management at Boston College in 2013. His educational background provides a strong foundation for his expertise in CRM marketing and project management.
Previous Experience
Before joining HotelTonight, Giovanni Zacchia worked as a Brand Ambassador for Uber in Italy from 2013 to 2015. His role involved promoting the brand and engaging with customers, which contributed to his marketing skills. His experience at HotelTonight further developed his capabilities in CRM marketing and team management.
Achievements in Marketing
In 2018, Giovanni Zacchia achieved significant results in his role at HotelTonight. He managed the creation of over 100 campaign briefs in collaboration with in-house designers and product managers. His strategic email marketing initiatives led to a 150% year-over-year revenue increase, a 50% decrease in the email unsubscribe rate, and a 110% increase in click-through rates. He utilizes tools like Tableau and Excel for weekly analysis and reporting of CRM marketing performance.