Azizza Brinson
About Azizza Brinson
Azizza Brinson serves as the Director of Media Strategy at Hotwire, where she collaborates with the marketing team to develop media relations content. With a background in public relations and digital media marketing, she has held various roles in notable organizations, contributing to successful media strategies and client acquisition.
Current Role at Hotwire
Azizza Brinson serves as the Director of Media Strategy at Hotwire, a position she has held since 2022. In this role, she collaborates with the marketing team to develop media relations content for Hotwire's owned channels. Her responsibilities include overseeing media strategy initiatives and cultivating relationships with key press at top-tier outlets. Brinson's leadership in media strategy has contributed to the company's efforts in attracting new clients.
Previous Experience in Media and Communications
Prior to her current role, Azizza Brinson held various positions in media and communications. She worked at Hotwire as Senior Manager, Media & Strategy from 2021 to 2022 and as Manager, Media & Strategy from 2018 to 2021. Her earlier experience includes roles at KCSA Strategic Communications, Hokku PR, and Crenshaw Communications, where she developed skills in media relations and account management. Brinson also served as an Artist Director at A3C Festival, enhancing her expertise in digital media marketing.
Education and Academic Background
Azizza Brinson studied at Georgia State University, where she earned a Bachelor's degree in Journalism with a concentration in Public Relations. Her academic journey spanned from 2009 to 2013, during which she gained foundational knowledge in journalism and public relations. This educational background has informed her professional approach in media strategy and communications.
Achievements in Media Strategy
During her tenure at Hotwire, Azizza Brinson developed a media strategy for new business that achieved an 80%+ success rate in attracting new clients. She has also created coaching assets for junior teams across the country, which include videos, presentations, and newsletters. These contributions reflect her commitment to enhancing team capabilities and driving successful media initiatives.
Internship Experience at Showtime Networks
Azizza Brinson gained valuable experience as a Digital Media Marketing Intern at Showtime Networks Inc. in 2014. This internship lasted for five months and provided her with insights into digital media marketing strategies. The skills and knowledge acquired during this period have contributed to her subsequent roles in media strategy and communications.