Beatriz Zabala Rubio
About Beatriz Zabala Rubio
Beatriz Zabala Rubio serves as the Associate Director and Head of Strategy at Hotwire, where she specializes in storytelling and branded content. With extensive experience in communication strategy and event management, she has worked in various roles across notable companies in the public relations sector.
Work at Hotwire
Beatriz Zabala Rubio serves as the Associate Director and Head of Strategy at Hotwire since 2020. In this role, she focuses on developing and implementing communication strategies that align with the company's objectives. Her expertise in storytelling and branded content enhances the effectiveness of Hotwire's communication efforts. Based in Madrid, she has contributed to various projects that leverage her skills in strategic planning and event management.
Education and Expertise
Beatriz holds a Licenciado en Publicidad y Relaciones Públicas from UPV/EHU. She furthered her education with a Master's degree in Comunicación corporativa y publicitaria from Universidad Complutense de Madrid. Since 2014, she has been studying at Universidad Nacional de Educación a Distancia - U.N.E.D., focusing on Competencias Tecnológicas para Community Managers. Her educational background supports her expertise in developing communication strategies across sectors such as retail, tourism, FMCG, tech, food, and beauty.
Background
Beatriz has a diverse professional background in communication and strategy. She began her career as an Account Executive at Evercom: Comunicación y Estrategia Digital from 2003 to 2007. Following this, she worked at Ketchum as an Account Supervisor for nine years, from 2007 to 2016. She then joined Omnicom PR Group Iberia, where she served as Group Manager from 2016 to 2019 and as Account Director for nine months in 2019 to 2020. This extensive experience has shaped her strategic approach in her current role.
Achievements
Throughout her career, Beatriz has developed a strong portfolio in organizing and managing events, which complements her strategic communication skills. Her ability to enhance internal communication frameworks has been a significant aspect of her work, contributing to improved organizational communication. Her experience across various sectors has allowed her to tailor communication strategies effectively, demonstrating her adaptability and proficiency in the field.