Helen Frear
About Helen Frear
Helen Frear is a Senior Programme Director at Hotwire, where she has worked since 2019. She has extensive experience in public relations and content marketing, having held various roles across multiple organizations in the UK and Germany.
Current Role at Hotwire
Helen Frear serves as the Senior Programme Director at Hotwire, a position she has held since 2019. In this role, she oversees various communication strategies and ensures the effective execution of integrated PR campaigns. Her responsibilities include managing clients' social media and content management system (CMS) accounts, as well as liaising with journalists and industry figures to secure press coverage.
Previous Experience in Public Relations
Prior to her current role, Helen Frear accumulated extensive experience in public relations. She worked as a Senior PR, Social Media and Content Executive at The CommsCo from 2015 to 2017, where she developed integrated campaigns for clients. She also held positions at Clarity PR as a Senior Account Manager from 2017 to 2019, and completed several internships in public relations, including at Eden Public Relations and Penguin PR.
Journalism Background
Helen Frear has a solid background in journalism, having contributed to various publications. She worked as a Contributing Writer for LeftLion Magazine and The Nottingham Post between 2013 and 2015. Additionally, she gained experience as a Journalism Intern at GradTouch in Berlin, where she honed her writing skills and understanding of media.
Education and Expertise
Helen Frear studied at The University of Manchester, where she earned a degree in English Literature and Linguistics from 2010 to 2013. This academic background has provided her with a strong foundation in communication, which she applies in her professional roles, particularly in creating diverse content formats and managing communication strategies.
Skills in Content Creation and Analytics
In her current and previous roles, Helen Frear has demonstrated expertise in content creation and analytics. She is responsible for developing various content formats, including press releases and blog posts, and oversees reporting activities to measure the success of communication campaigns. Her analytical skills enable her to assess web analytics effectively, ensuring campaigns meet their objectives.