Ishbel White
About Ishbel White
Ishbel White is a Senior Account Executive with a background in marketing and communications. She has worked with various organizations, developing strategic messaging for tech brands and managing communications for Zoom during its growth.
Work at Hotwire
Ishbel White has been with Hotwire since 2019, currently holding the position of Senior Account Executive. In this role, she develops strategic messaging and content for leading tech brands, which results in favorable media coverage and briefings. Prior to her current position, she worked as an Associate Account Executive from 2018 to 2019 and as an Account Executive from 2018 to 2019. Her tenure at Hotwire spans over five years, during which she has contributed to various projects and initiatives within the company.
Education and Expertise
Ishbel White studied Marketing Management with Spanish at Edinburgh Napier University, where she earned a Bachelor of Arts degree from 2013 to 2017. She also participated in an International Exchange Programme at San Diego State University, focusing on Marketing & Communications with Spanish from 2014 to 2015. Additionally, she has studied Spanish Literature & Film Studies at the University of St. Andrews since 2012 and completed an Erasmus Study Abroad program at ESIC Business & Marketing School in Madrid, focusing on Marketing & Spanish.
Background
Ishbel White began her career in media and marketing with various internships and roles. She worked as a Media Public Relations Intern at Sister London in 2012. In 2015, she served as a Marketing Promotions Coordinator for the San Diego Aviators for one month. She also held a position as a Digital Media Assistant at Latin & Code from 2015 to 2016. In 2017, she worked in Guest Services at Hotel ME Ibiza, which provided her with experience in the hospitality sector.
Achievements
During her career, Ishbel White has managed communications for significant tech brands, including overseeing Zoom's UK communications during its rapid growth phase. This role involved securing national features in prominent publications such as The Times, Guardian Weekend, Wired, and Raconteur. Additionally, she handles speaking and event programs for major tech brands in the e-commerce, adtech, and martech sectors, showcasing her expertise in strategic communication.