Kennosuke Saito
About Kennosuke Saito
Kennosuke Saito is an experienced Account Director based in Japan, currently working at Hotwire and Espresso Communications. He has held various leadership roles in marketing and business development across multiple companies, with a strong background in performance marketing and extensive experience managing both B2C and B2B clients.
Work at Hotwire
Kennosuke Saito serves as the Account Director for Japan at Hotwire, a role he has held since 2023. In this position, he is responsible for managing client relationships and driving marketing strategies tailored to the Japanese market. His experience in digital marketing and business development supports his efforts in enhancing Hotwire's presence in the region.
Education and Expertise
Kennosuke Saito holds a Master of Business Administration (MBA) in International Marketing from The George Washington University School of Business, which he completed from 1987 to 1988. He also earned a Bachelor's degree in Business and Commerce from Keio University, studying from 1979 to 1983. His educational background underpins his extensive expertise in marketing technology, performance marketing, and multi-channel marketing strategies.
Background
Saito has a diverse professional background, beginning his career in marketing in 1996 at Ogilvy & Mather Japan, where he worked for ten years. He has held various leadership roles, including Managing Director at NetPartnering and General Manager at impactM. His experience spans over two decades in the marketing and consulting industry, primarily in Tokyo, Japan, and includes significant roles in both B2C and B2B sectors.
Achievements
During his tenure at impactM, Saito successfully managed the relationship with BBN, a global network partner, which led to winning HP partner marketing in Japan. He also built a new marketing service agency business model at Wunderman International and AdPeople Japan, focusing on digital and data solutions. His work has involved developing new business opportunities for notable clients, including Oracle and F5.
Professional Experience
Saito has held multiple significant positions across various organizations. He was the President and Managing Director at Wunderman International and has worked as a Marketing Consultant at Dentsu Wunderman. His roles have included managing key accounts for major brands such as Coca-Cola and Dell, showcasing his capability in handling high-profile clients and complex marketing strategies.