Laura Macdonald
About Laura Macdonald
Laura Macdonald serves as Co-President at Hotwire, where she has worked since 2012. With prior experience at Skywrite Communications and Bring Change to Mind, she specializes in managing client growth and overseeing marketing strategies.
Work at Hotwire
Laura Macdonald serves as Co-President at Hotwire, a position she has held since 2012. Based in San Francisco, California, she has been instrumental in overseeing the agency's marketing strategies across the United States. Her role involves managing client growth and securing new business wins. Macdonald's experience includes navigating high-stakes situations such as mergers and acquisitions, initial public offerings, executive changes, product launches, and integrated campaigns. Her leadership contributes to the agency's ability to deliver meaningful business results through creative thinking and effective execution.
Previous Experience at Skywrite Communications
Before joining Hotwire, Laura Macdonald worked at Skywrite Communications as Programme Director for a period of nine months from 2010 to 2011. In this role, she was involved in managing various communication programs, enhancing her skills in strategic planning and execution. Following her tenure at Skywrite Communications, she served as Associate Director at Skywrite PR from 2011 to 2012, where she continued to develop her expertise in public relations and client management.
Advisory Role at Bring Change to Mind
Laura Macdonald was an Advisory Council Member at Bring Change to Mind (BC2M) from 2018 to 2020. During her two-year involvement in this San Francisco-based organization, she contributed to initiatives aimed at raising awareness and reducing stigma around mental health issues. Her role on the advisory council allowed her to apply her communication skills and experience in advocacy to support the organization's mission.
Education and Expertise
Laura Macdonald possesses a breadth of experience in the communications and public relations sectors. Her expertise encompasses strategic planning, client management, and creative execution. She has demonstrated a capacity for delivering impactful results in various high-pressure scenarios, including corporate transitions and product launches. This combination of skills positions her as a knowledgeable leader in the industry, capable of guiding teams through complex challenges.