Lauren Buckley
About Lauren Buckley
Lauren Buckley is a seasoned marketing professional with over 16 years of experience in brand strategy and planning. She currently serves as Senior Director of Brand Strategy and Planning at Hotwire and is a Co-Founder of The Hush Collaborative, having previously worked with notable brands like Nike and Amazon.
Work at Hotwire
Lauren Buckley serves as the Senior Director of Brand Strategy and Planning at Hotwire, a position she has held since 2019. In this role, she focuses on developing and implementing brand strategies that align with the company's objectives. Her work contributes to enhancing brand visibility and engagement in the competitive landscape of the San Francisco Bay Area.
Education and Expertise
Lauren Buckley earned a Bachelor of Arts degree from the University of Minnesota-Twin Cities, where she studied Sociology, Law & Criminal Deviance, and Strategic Mass Communications from 2001 to 2005. Additionally, she completed a Vocational Masters in Copywriting at Miami Ad School from 2006 to 2007. Her educational background supports her expertise in brand and communications strategy, with a focus on ideation, analysis, storytelling, and brand activation.
Background
Lauren Buckley has over 16 years of experience in the marketing and advertising industry, working across various roles in traditional, integrated, and public relations agencies. She has held positions at notable companies, including Draftfcb, mono, and Olson, where she developed her skills in strategic planning and brand strategy. Currently, she is also a Co-Founder and Brand Strategy Principal at The Hush Collaborative, which she established in 2021.
Achievements
Throughout her career, Lauren Buckley has collaborated with major global brands such as Nike, Walmart, and Amazon, as well as supported small businesses and startups like Monavate and Evereve. She has also contributed to the education of future professionals as an instructor at Miami Ad School from 2011 to 2015. Her diverse experience enables her to provide valuable insights into brand strategy and implementation.
Professional Philosophy
Lauren Buckley advocates for the power of learning as a tool to shift behavior at scale. She integrates this philosophy into her strategic practice, emphasizing the importance of building strategic skill-sets alongside solutions. Her unique perspective on the challenges of strategy implementation informs her approach to brand strategy and planning.