Ludi Garcia
About Ludi Garcia
Ludi Garcia serves as the Managing Director for Hotwire in Spain, bringing extensive experience in digital communication and crisis management. She has held various leadership roles in notable organizations and has contributed to the education of future communication professionals.
Work at Hotwire
Ludi Garcia serves as the Managing Director for Hotwire in Spain. She has held this position since 2018, contributing to the company's growth and strategic direction in the Spanish market. Her role involves overseeing operations, managing client relationships, and implementing communication strategies that align with Hotwire's objectives.
Education and Expertise
Ludi Garcia studied at Universidad Complutense de Madrid, where she earned a degree in Journalism from 1989 to 1994. She also completed a postgraduate course in Internal Communication at ESIC Business & Marketing School in 2000. In 2017, she furthered her education at the Digital Innovation Center, focusing on SEO and content curation. Her academic background supports her extensive expertise in communication, digital strategies, and crisis management.
Background
Ludi Garcia has a diverse professional background in communication and public relations. She worked at Ketchum as Directora Asociada, leading the technology area from 2004 to 2018. Following this, she served as Digital Director at OmnicomPRGroup España for 11 years. Additionally, she was a Strategic Advisor at Factoría de Industrias Creativas for five months in 2020. Her experience spans various roles that emphasize digital innovation and strategic communication.
Achievements
Ludi Garcia co-founded the PR Digital Academy in January 2015, aimed at enhancing digital skills within the public relations industry. She also served as President of the Content & Native Advertising Commission at IAB Spain from 2016 to 2020, where she focused on establishing ethical standards in content formats. Her involvement in teaching at institutions like ESIC and Universidad Complutense de Madrid highlights her commitment to education in communication and marketing.
Teaching and Mentorship
Ludi Garcia has contributed to academia by teaching social media and crisis management courses at various institutions, including Universidad CEU San Pablo and Escuela Internacional de Comunicación. She has been involved in educating communication and marketing directors, sharing her extensive knowledge and experience in the field. Her teaching roles have spanned several years, reflecting her dedication to nurturing the next generation of communication professionals.