Sarah Louhichi
About Sarah Louhichi
Sarah Louhichi is a Programme Executive at Hotwire, with a background in marketing, communications, and public relations. She has held various roles in the PR and communications field, including positions at Nauta Capital and Flame PR, and has a strong academic foundation in journalism and public relations.
Current Role at Hotwire
Sarah Louhichi serves as a Programme Executive at Hotwire, a position she has held since 2021. In this role, she is involved in managing various projects and initiatives, focusing on delivering effective communication strategies. Her experience in public relations and marketing contributes to her ability to navigate the complexities of the tech industry.
Previous Experience in Marketing and Communications
Prior to her role at Hotwire, Sarah Louhichi worked as a Marketing and Communications Analyst at Nauta Capital from 2020 to 2021. Her responsibilities included developing marketing strategies and managing communications to enhance the company's visibility. Additionally, she held various positions in public relations, including a Junior Account Executive at Flame PR and a PR Intern at Chloé Nelkin Consulting Limited.
Educational Background
Sarah Louhichi earned a Master of Arts in Public Relations from the University of Westminster, completing her studies in 2019. She also holds a Bachelor of Arts in Journalism from the same institution, where she graduated with a 2:1. Additionally, she studied Creative Media Production at London College, UCK, achieving a BTEC Level 4 HNC Diploma. Her academic background supports her expertise in communication and media.
Professional Development and Networking
Sarah actively participates in PRCA-led events to connect with industry professionals and share best practices. This engagement allows her to stay updated on trends and developments in public relations, enhancing her skills and expanding her professional network.
Theatre and Content Creation
In addition to her professional roles, Sarah Louhichi ran a theatre blog where she planned and executed content ideas, conducted interviews, and wrote reviews. She utilized social media to promote her work and collaborated with theatre productions and fellow bloggers, showcasing her ability to create engaging content in the arts sector.