Solène Gaston
About Solène Gaston
Solène Gaston is a Digital Account Executive at Hotwire, specializing in digital transformation and social media visibility. She has a diverse background in communication and project management, with experience at several notable organizations including Disneyland Paris and the Musée du Louvre.
Work at Hotwire
Solène Gaston currently holds the position of Digital Account Executive - Chargée de projet digital at Hotwire, where she has been employed since 2023. In this role, she develops and manages editorial calendars tailored to specific markets, which include stories, posts, visuals, and videos. Previously, she worked as an Associate Account Executive at Hotwire from 2022 to 2023, contributing to local and global campaigns as part of the company's integrated communication strategy. Her responsibilities included enhancing clients' social media visibility and supporting the implementation of new communication channels.
Previous Experience
Before her tenure at Hotwire, Solène Gaston gained diverse experience in various roles. She worked at Disneyland Paris as a Vendeuse boutique from 2018 to 2019. Following that, she served as Chargée de communication digitale at ARCANCIAL from 2019 to 2021. She also held positions at Groupe ESSI Propreté as Chargée de communication in 2021 and at Musée du Louvre as Conseillère et Agent d’accueil for one month in 2018. These roles contributed to her expertise in digital communication and client engagement.
Education and Expertise
Solène Gaston has a strong educational background in languages and business. She studied at Université Sorbonne Nouvelle, where she earned a Licence in Langues Étrangères Appliquées with a specialization in English and Spanish for Business and Commerce from 2016 to 2019. She furthered her education at the Federation for European Education, obtaining a Master's degree in Management and Business Strategies from 2019 to 2021. Additionally, she completed her Baccalauréat in Littéraire at Lycée Sainte Céline from 2013 to 2016.
Digital Communication Skills
Solène Gaston specializes in digital communication, focusing on enhancing clients' social media visibility as part of their digital transformation efforts. Her experience includes managing both local and global campaigns, which are integral to Hotwire France's communication strategy. She plays a key role in the implementation of new communication channels for clients, demonstrating her capability in adapting to the evolving digital landscape.