Sylvia Ortegon
About Sylvia Ortegon
Sylvia Ortegon serves as the Vice President of Marketing at Hotwire, bringing over two decades of regional marketing experience across the USA, Latin America, and Canada. Her career includes significant roles at companies such as Talkwalker, Canon Mexicana, and BMW Group Mexico, along with advanced degrees in Business Management and Advertising.
Work at Hotwire
Sylvia Ortegon currently serves as the Vice President of Marketing at Hotwire, a position she has held since 2023. She operates in a hybrid work environment based in New York, New York. In her role, she focuses on leading marketing strategies and initiatives that align with the company's objectives. Her experience in regional marketing across various markets, including the USA, Latin America, and Canada, contributes to her effectiveness in this position.
Previous Experience in Marketing
Prior to her role at Hotwire, Sylvia Ortegon held several significant marketing positions. She worked at Talkwalker as the Regional Marketing Head for the US and Latin America from 2021 to 2023. Her experience also includes roles at Pfizer as a Senior Marketing Communications Consultant and at Uber as the Marketing Program Manager Lead for Latin America. Additionally, she has worked at Canon Mexicana, BMW Group Mexico, Aimia Inc, and Xerox, accumulating extensive experience in both B2B and B2C marketing.
Education and Expertise
Sylvia Ortegon holds a Bachelor’s degree in Business Management with a focus on Marketing from Instituto Tecnológico Autónomo de México. She furthered her education by earning a Master of Science in Advertising from Boston University College of Communication. Her academic background supports her expertise in developing marketing strategies, integrated campaign launches, and social listening, which are essential for consumer intelligence.
Background in Program Management and Event Planning
Throughout her career, Sylvia Ortegon has been involved in program management and event planning as part of her marketing roles. This experience has equipped her with the skills necessary to manage complex marketing initiatives and coordinate events that engage target audiences. Her regional marketing experience enhances her ability to tailor programs to diverse markets across North America and Latin America.
Professional Philosophy and Work Environment
Sylvia Ortegon describes her current work environment at Hotwire as an amazing group of smart, fun, and hardworking people. She emphasizes the importance of creating a job that one loves, reflecting her passion for fostering a positive workplace culture. This philosophy drives her approach to marketing and team collaboration.