Ute Hildebrandt
About Ute Hildebrandt
Ute Hildebrandt is the Managing Director for Continental Europe at Hotwire, with over 20 years of experience in corporate communications and crisis management. She has a strong background in digital strategy and integrated marketing, having co-founded a marketing company and worked with notable brands such as BMW and Amazon.
Work at Hotwire
Ute Hildebrandt has been with Hotwire since 2019, initially serving as Managing Director Germany. In 2022, she expanded her role to Managing Director Continental Europe. In her position, she focuses on enhancing the company's presence and effectiveness in the European market. Her leadership is characterized by a commitment to integrated marketing strategies and crisis communications, which are essential in today's dynamic business environment.
Education and Expertise
Ute Hildebrandt studied at LMU Munich, where she developed a strong foundation in communications and marketing. She possesses expertise in crisis communications, digital strategy, and integrated marketing. With over 20 years of experience, she has honed her skills in corporate communications, strategic consulting, and issue management, making her a knowledgeable leader in the marketing and advertising industry.
Background
Ute Hildebrandt has a diverse professional background in the marketing and advertising sector. Prior to her current role at Hotwire, she worked at rethink GmbH as Executive Director Business Development from 2017 to 2019. She also held the position of Business Unit Director at Torben, Lucie und die gelbe Gefahr (TLGG) from 2015 to 2017. Her earlier experience includes a 14-year tenure at Häberlein & Mauerer AG as Vorstand, where she gained significant insights into brand communications.
Achievements
Throughout her career, Ute Hildebrandt has created high-profile campaigns for major brands, including BMW, Porsche, Amazon, Intel, Sony, and Rockstar Games. She previously served as Head of PR for MTV Germany, further showcasing her capabilities in brand communications and social media. Her work has contributed to the visibility and reputation of the brands she has represented, demonstrating her effectiveness in the industry.
Interests
Ute Hildebrandt has interests that extend beyond her professional life, including technology, music, books, and digital culture. These interests reflect her engagement with contemporary trends and innovations, which inform her approach to marketing and communications. Her passion for these areas complements her professional expertise and enhances her understanding of the digital landscape.