Virginie Puchaux
About Virginie Puchaux
Virginie Puchaux serves as the Head of Brand Marketing for Continental Europe at Hotwire, where she shapes brand marketing strategies with a focus on the tech industry. With extensive experience in tech communication, she has worked with major companies and has held various roles within Hotwire since 2002.
Current Role at Hotwire
Virginie Puchaux serves as the Head of Brand Marketing for Continental Europe at Hotwire, a position she has held since 2022. In this role, she provides strategic advice and consulting for integrated communication campaigns, focusing on shaping brand marketing strategies across Europe. Her work emphasizes the tech industry, leveraging her extensive experience in tech communication.
Experience at Hotwire
Virginie Puchaux has a long-standing history with Hotwire, having joined the company in 2002. She has held various positions, including Managing Director of the French Office since 2013, EMEA Coordinator from 2019 to 2022, and Associate Director from 2012 to 2013. Additionally, she worked as a Senior Manager from 2002 to 2011, accumulating significant experience in B2B, crisis, and corporate communication.
Previous Experience at Steria Group
Before her tenure at Hotwire, Virginie Puchaux worked at Steria Group as a Communications Specialist for eight months in 2011 and 2012. This role contributed to her foundation in communication strategies and further developed her expertise in integrated marketing communications.
Educational Background
Virginie Puchaux studied at Université La Sorbonne in Paris, where she achieved a Master’s Degree. This educational background has equipped her with the knowledge and skills necessary for her roles in brand marketing and communication.
Expertise in Tech Communication
Virginie Puchaux has extensive experience in tech communication, having worked with major technology companies such as Qualcomm, Twitter, Dell, BlackBerry, Atlassian, Honor, Citrix, and Discord. She has successfully delivered communications campaigns for clients including Rakuten, Steria, Chauffeur-Privé (now FREE NOW), Nikon, and eBay.